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Advantages

+8% additional revenue generated.
25% drop in churn rate on the best customers.
By automating relationship marketing, CBM teams are redeployed to identify new opportunities and develop new offers.

The problem

How can ultra-personalization help me boost growth?

The concerns

Increase the average voice and data revenue (ARPU) of each customer on the network
Generate more sales by maximizing investments and business efficiency
Reduce the churn rate in the database and increase customer loyalty

The Context

This mobile operator offers 4G voice and data services to more than 8 million customers in a major African country. In a market dominated by prepaid plans and marked by strong competition and a highly volatile clientele, customer knowledge and ultra-personalization are at the heart of operators’ strategies.

Solutions

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Actions

An operational marketing diagnosis makes it possible to identify the levers of the Customer Base Management (CBM) strategy to put in place.

D-KyC® enables the construction of more than 500 intelligent customer knowledge indicators that, supplemented by already available data, provide a holistic view of the customer.

Based on a unique algorithm for detecting and identifying numbers for the competition, the Dual SIM® solution calculates the remaining conquest potential of each customer.

The Communities & Roles® solution complements this vision by placing each client in their relationship environment.

D-Predict® models the needs, context, interests, behaviors, and churn for each client. More than 100 self-learning predictive scores are managed in real time.

The algorithms of the D-FoX® solution choose daily between the different possible relationships to provide the best customer experience, that is to say, the most relevant communication for each client and for each channel.

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