• +8% additional revenue generated.
• 25% drop in churn rate on the best customers.
By automating relationship marketing, CBM teams are redeployed to identify new opportunities and develop new offers.
How can ultra-personalization help me boost growth?
• Increase the average voice and data revenue (ARPU) of each customer on the network
• Generate more sales by maximizing investments and business efficiency
• Reduce the churn rate in the database and increase customer loyalty
This mobile operator offers 4G voice and data services to more than 8 million customers in a major African country. In a market dominated by prepaid plans and marked by strong competition and a highly volatile clientele, customer knowledge and ultra-personalization are at the heart of operators’ strategies.