• 3% additional income
• Investment amortized in 5 months
How can exploiting customer knowledge contribute to improving one’s overall margin?
• Better allocate budgets for solicitations and rewards by personalizing customer relationships
• Increase brand loyalty
– Detect opportunities and select up-sell offers in an individualized way
– Create exit barriers by diversifying the shopping cart
• Increase the realized margin on products
D-Predict® manages more than 100 self-learning cross-sell and up-sell scores deployed in 50 departments.
Updated daily, the scores are used to predict consumer needs and behaviors, identify high-potential customers, and arbitrate tenders under budget constraints.
A relationship marketing action plan is defined on the basis of these scores. Ultra-personalized commercial operations are set up on different media (text, email and/or purchase coupons).