• A unique view of the customer enhanced by predictive knowledge of behaviors and Group vision
• Efficiency, flexibility, and autonomy for teams in terms of making use of the data and coordinating customers
• Greater relevance and performance in relationship coordination
How can we highlight customer knowledge to produce a more relevant marketing strategy?
• Industrialize customer knowledge by integrating predictive knowledge
• Develop a unique 360° vision of the customer to better respond to market operational issues
• Customize the customer relationship for more relevance and greater ROI
This French publisher of mass-market magazines occupies a leading position in the market with 15 publications in France and 81 under international license.
In a rapidly changing sector where the development of digital technology is impacting revenues and complicating data management, major challenges have arisen, namely: mastering data internally, developing and retaining audiences, and engaging its brand.