DETERMINISTIC MARKETING
Identify multi-simming subscribers with the aim to increase their share of the wallet
Your challenges
Mobile markets dominated by prepaid subscriber bases are often characterized by a high multi-SIM rate leading each subscriber to arbitrate between their different SIM cards according to offers. Operators seek to increase the individual market share of each subscriber while avoiding cannibalization of the revenues.
Our solution
Dual SIM is the solution that identifies multi-SIM subscribers
• Identify your multi SIM subscribers as well as the MSISDN of each SIM card used, whether on-net or off-net
• Estimate the potential gain of MoU (Minutes of Use) for each SIM card active on your network
Advantages
Growth is partly due to an increase in the individual market share of multi-SIM thanks to an individualized CVM strategy, under constraint of non-cannibalisation of the revenues
Identify multi SIM subscribers with churn behavior to increase their lifecycle value. A typical example is to fight back promotions from your competitors.
How it works
After integration and centralization of the data, Dual SIM analyzes incoming and outgoing calls through regularly improved proprietary algorithms.
A reporting interface allows you to view results intuitively, allowing you to quickly identify opportunities for targeted marketing actions.
As an output, Dual SIM provides files easily ingestible by campaign management tools.