The explosion in volume of data, combined with the rise of new analytical approaches (machine learning, deep learning) allows for increased predictive capacity: Who are the at-risk customers? What products will please a particular customer? Which customers are going to generate the most sales over the next 6 months? For the marketer, how does one build and use the relevant predictive indicators?
The D-AIM® predictive marketing tools are collected in the D-Predict® solution
You can easily create scores to answer concrete questions: product appetite, churn risk, conversion probability, etc.
More than a dozen sophisticated mathematical methods (ML, DL) are at your fingertips, with no data scientist necessary.
D-Predict® allows you to create, industrialize, and manage scores autonomously via informative, user-friendly interfaces.
A reporting interface allows you to track model performance.
Predictive self-learning algorithms use all your internal and external data.
A reporting interface allows you to track model performance.
Easily implementable in your ecosystem,
D-Predict® returns the scores attached to each customer or prospect and forwards them to your campaign management tools.