PREDICTIVE MARKETING
Build and manage predictive scores on the fly and anticipate your customers’ many needs.
Your challenges
The explosion in volume of data, combined with the rise of new analytical approaches (machine learning, deep learning) allows for increased predictive capacity: Who are the at-risk customers? What products will please a particular customer? Which customers are going to generate the most sales over the next 6 months? For the marketer, how does one build and use the relevant predictive indicators?
Our solution
The D-AIM® predictive marketing tools are collected in the D-Predict® solution
- Create and follow as many scores as you need in a few clicks
- Easily integrate predictive scores throughout your CRM chain
- Get to the forefront of data science… without a data scientist!
Advantages
You can easily create scores to answer concrete questions: product appetite, churn risk, conversion probability, etc.
More than a dozen sophisticated mathematical methods (ML, DL) are at your fingertips, with no data scientist necessary.
How It Works
D-Predict® allows you to create, industrialize, and manage scores autonomously via informative, user-friendly interfaces.
A reporting interface allows you to track model performance.
Predictive self-learning algorithms use all your internal and external data.
A reporting interface allows you to track model performance.
Easily implementable in your ecosystem,
D-Predict® returns the scores attached to each customer or prospect and forwards them to your campaign management tools.