You have data and you need comprehensive, operable customer knowledge. After building a unified database and creating a single customer repository, you want to leverage the potential of your marketing database to act quickly and efficiently on customer behavior.
D-KyC® is the solution for understanding and analyzing the behavior of your customers
Hundreds of indicators, added to pre-existing proprietary data (purchases, navigation, etc.), provide a holistic view of each customer.
These indicators are oriented by profession: they are based on the uses and behaviors specific to each sector of activity.
After the integration and centralization of data,
D-KyC® is updated daily.
Indicators built with D-KyC® are, among other things, based on:
• purchasing behavior (recency and individual frequency, promo/bargain hunting, preferences, channel preferences, timing, etc.),
• browsing behavior (devices, intensity, sources, etc.),
• reactions to requests (preferred channel, preferred time, preferred type of action, etc.).
D-KyC® includes leading indicators dedicated to each sector: telecom, retail, media, banking/insurance.