DETERMINISTIC MARKETING
Build an enhanced customer vision using advanced customer knowledge indicators that are automatically updated.
Your challenges
You have data and you need comprehensive, operable customer knowledge. After building a unified database and creating a single customer repository, you want to leverage the potential of your marketing database to act quickly and efficiently on customer behavior.
Our solution
D-Insight is the solution for understanding and analyzing the behavior of your customers
- Determine the relevant behavioral tracking indicators for your customer base
- Follow tens or even hundreds of indicators at the speed you want, thanks to industrialized calculation
- Use these indicators to build effective and personalized action plans that meetyour customers’ expectations
Advantages
Hundreds of indicators, added to pre-existing proprietary data (purchases, navigation, etc.), provide a holistic view of each customer.
These indicators are oriented by profession: they are based on the uses and behaviors specific to each sector of activity.
How It Works
After the integration and centralization of data,
D-Insight is updated daily.
Indicators built with D-Insight are, among other things, based on:
• purchasing behavior (recency and individual frequency, promo/bargain hunting, preferences, channel preferences, timing, etc.),
• browsing behavior (devices, intensity, sources, etc.),
• reactions to requests (preferred channel, preferred time, preferred type of action, etc.).
D-Insight includes leading indicators dedicated to each sector: telecom, retail, media, banking/insurance.