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INDIVIDUALIZED MARKETING
Offer each client the best experiences possible by considering the different channels.
Your challenges
Every customer is unique. Traditional approaches (one campaign = one target) are not enough anymore. Technology finally makes it possible to adapt communication to each individual to meet the challenge of one-to-one marketing:
- Do I have to talk to this client?
- What do I say to them?
- What tone should I adopt?
- Via which channel?
- With which promotional investment?
Our solution
- Revolutionize your marketing with D-FoX®, our one-to-one marketing solution.
- Thanks to the Focus On eXperience D-FoX® arbitrage engine, you can arbitrate the best actions under constraints on the most suitable channel.
Advantages
For each customer, opportunities and communication channels are prioritized based on the available knowledge.
Alongside an increase in turnover, reduced sources of dissatisfaction for the customer.
How It Works
D-FoX® uses:
- Available customer knowledge
- Predictive marketing scores (palatability, time preferences, etc.)
- The objectives determined by the marketer (winover, retention, profit margin, etc.)
On this basis, D-FoX® identifies and prioritizes, for each customer and for each channel, the best actions for the future: new products, cross-selling, reactivation, loyalty benefits, etc.
Omni-channel arbitrage prioritizes channels for each customer and for each action, if necessary.
In output, D-FoX® provides files that are easily usable by campaign tools.