Every customer is unique. Traditional approaches (one campaign = one target) are not enough anymore. Technology finally makes it possible to adapt communication to each individual to meet the challenge of one-to-one marketing:
For each customer, opportunities and communication channels are prioritized based on the available knowledge.
Alongside an increase in turnover, reduced sources of dissatisfaction for the customer.
On this basis, D-FoX® identifies and prioritizes, for each customer and for each channel, the best actions for the future: new products, cross-selling, reactivation, loyalty benefits, etc.
Omni-channel arbitrage prioritizes channels for each customer and for each action, if necessary.
In output, D-FoX® provides files that are easily usable by campaign tools.