The shift in consumption patterns is forcing companies to integrate the new marketing paradigm of taking the customer, rather than the product, as the starting point. Individual clients deserve an experience commensurate with their own desires and preferences, which multiplies the number of relational opportunities.

No more mass approach trying to convince the greatest number—make way for ultra-personalized messages and relationships. Companies must be able to create millions of unique and highly effective connections between their brand and their customers. A marketing revolution via intelligent data management. Because only new technologies, and especially artificial intelligence, can automate decisions and manage so many interactions. The key lies in knowing how to master these new tools!